Blue Melnick
He builds the rails the rooms run on.
Blue joined Bari at SAGE in 2010. With more than eight years experience running his family’s sales and marketing company, he was the perfect complement to Bari’s “Sales is Service” approach — and, having started his own successful video production company, he added audio-visual and technology.
When the pandemic forced a pivot in March 2020, it was Blue who quickly launched a tech platform to harness the power of Zoom to create immersive, interactive Virtual Live Events that work for 5, 50, 500, or 50,000+.
As the creator of Obvio, the key to his success is approaching every virtual event from the perspective of the host first, audience second — designing events that are not “just another Zoom meeting.” The key is integrating tech strategy and enrollment strategy. High tech and high touch.
Want Blue in your corner for the next event?
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