3x3 PAG
Three problems, three agitations, one guide — the offer-shaping sequence.
3x3 PAG is SAGE's offer-design sequence: name the three problems your audience feels, agitate each one honestly, and position your offer as the guide that resolves all three.
3x3 PAG is how we shape an offer so the audience recognizes themselves in it before a price is ever mentioned. It works in three movements: Problem, Agitate, Guide — run across the three problems that matter most to the buyer.
- 01Problem
Name the three core problems your audience is living with — clearly enough that they feel seen.
- 02Agitate
Show the real cost of each problem left unsolved, honestly and without manipulation.
- 03Guide
Position your offer as the guide that resolves all three, with proof for each.
Questions about 3x3 PAG
Why three problems and not one?
One problem is easy to dismiss as 'not me.' Three related problems create a pattern the buyer recognizes as their situation, which makes the guide credible.
Shape your offer with 3x3 PAG
Bring your offer to a strategy call and we will run it through the sequence with you.