The Library
Field notes
Observations from inside the broadcast, written between shows.
Field notes3 min read
What 700 events taught us about the first nine minutes
Attendees decide whether to stay before your keynote speaker says a word. The opening sequence we run on every show, and why the countdown is doing more than counting.
SAGE Team · Jun 1, 2026
Field notes3 min read
Why your second event is harder than your first
Beginner's luck is real, and it ends. What changes the second time around — and the systems that replace the adrenaline that carried event number one.
SAGE Team · May 26, 2026